That Service - Brand Strategy

Brand Strategy

In the eyes of the customer a brand is an experience, good, bad or indifferent. The brand experience is much more than a product on a shelf, it is an asset that has to be managed. You have to manage that user experience with great care and sensitivity.

An effective brand strategy starts with the truth about that company or organisation. how it behaves, how it communicates, how it delivers, how it operates within a competitive environment.


An effective brand strategy defines what is excellent about that company and its brands and uses that to delivery a plan that is credible and deliverable from day one as well as presenting an aspirational view for the company moving into the future.

In essense a brand is the experience a customer or user has with a

company or organisation - nothing more nothing less.