That Case Study - The challenge

Listed company with a portfolio of great brands in their sector

  • The business comprised lots of acquired respected brands ranked either first or second in their sector.
  • Companies in the group used to plough their own furrows. They made their own way in the world – they competed for each other’s customers and occasionally trod on each other’s toes.
  • Customers frequently bought only one group brand, sometimes unaware of the others.
  • The sales people were fiercely independent
  • Previous cross selling initiatives enjoyed limited success
  • Owning such strong brands the group had so much potential to grow.
  • The share price was £0.38

The challenge was to unlock that potential